Skoda брендбук




skoda брендбук

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  • Skoda brandbook. by Margarit Ralev on Oct 24, • pm 3 Comments.  Tags: brand, brandbook, guideline, logo, pdf, skoda.

    Два брендбука McDonalds и Skoda с полным описанием начертаний логотипов, цветовых схем, и примеры правильного их размещения Download ( MB).

    Skoda – известный чешский производитель автомобилей. Логотипом компании является стилизованная стрела и индеец с тремя перьями, появился он в 1926 году. Значение и автор эмблемы неизвестны.

    История логотипа бренда ŠKODA и его изображения в различные периоды становления компании, начиная с года и бренда Slavia.

    skoda брендбук

    skoda брендбук

    ThemeForest - DGWork v1. Это золотой фонд конкурса. Адольф Гитлер, руководитель зарождающейся Германской империи, Якоб Верлин, бывший в то время представителем "Даймлер-Бенц" и лучший автоконструктор Фердинанд Порше. Введите код с картинки. Как получить признание профессионалов?

    skoda брендбук

    skoda брендбук

    skoda брендбук

    skoda брендбук

    skoda брендбук

    История логотипа ŠKODA - ŠKODA

    The idea for the new advertising design is based on the brand itself and, to be precise, on the product. The basis of the design that is outlined in depth on the following pages is the front grille. It graces all three lines of cars and determines their distinctive appearance. That is why the front grille — in an abstract form — is to be the hallmark of our advertising….



    It is, of course, the wide edge that surrounds the front grille in an almost rectangular shape, with straight edges rounded at the corners. In the illustrations right you can see how the advertising design is adapted from the typical appearance of the front grille.

    skoda брендбук

    All advertising is surrounded by a white border that makes it extremely bold, simple and eye-catching, especially in smaller formats such as full-page ads. Within this frame all the text and image elements are placed and can there be used quite flexibly and without a conventional grid system inside the frame.

    Outside the frame the use of text or image elements is not permitted. This rule applies even to Internet addresses and telephone numbers! Since a new font has been used instead of Formata, the font that was previously used. SkodaSans is an extremely clear and easy to read font. Rules for the use of these font weights will be found in the Rules of Typography chapter. Be it in the choice of background colours in catalogues or the choice of lighting used for automobile photography.

    skoda брендбук

    The green that forms part of the logo cannot perform this task and is therefore reserved for corporate use. What follows is a selection of colours that illustrates both the basic colours of the brand and the three model ranges Fabia, Octavia, Superb and decorative colours for the brand and the model ranges in the form of a colour table.

    The basic colours of the brand and individual model ranges are the actual bright colours that can be assigned to the brand or the model ranges. And they can be assigned wherever a display colour relates directly to the brand or to the model range. For the brand as, for example, a display element in print media. As an area of colour or as coloured type. For the model ranges in all the print media and on catalogue title pages as an area of colour or coloured type.

    In principle, wherever a distinction between model ranges is important. Decorative colours serve the sole purpose of complementing the basic colours. They are used as coloured backgrounds or areas of colour behind text, as coloured frames or as coloured text elements, such as bullet points. As the name indicates, decorative colours serve the sole purpose of adding decoration to an advertising medium.

    skoda брендбук

    FAQ Обратная связь Вопросы и предложения. Upload Опубликованный материал нарушает ваши авторские права? That is why the front grille — in an abstract form — is to be the hallmark of our advertising… What is it that makes the front grille so typical? Rules for the typography are specified further on in this manual. The brand claim is the only exception to the rule. To cater for all uses, SkodaSans can be used in different weights.

    Colours play an important role here. Соседние файлы в папке Примеры брендбуков

    NPC CAR LOGO PROJECTOR LIGHT FOR SKODA CARS



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